Shirley Jackson And Hawthornes Young Goodman Brown And...

Fiction Essay Julia Williams ENG102-FA2017 Young Goodman Brown The Lottery Julia Williams There is a lot that goes into a fictional story, especially for the writer of the story. Most readers don’t look closely enough at a story to realize how much truly goes into it. Two major aspects that go into writing a fictional story include characterization and setting, both of which play a major role in the stories â€Å"Young Goodman Brown† by Nathaniel Hawthorne and â€Å"The Lottery† by Shirley Jackson. Without the settings and characters in these stories, they wouldn’t be the same. The stories rely heavily on both. Jackson and Hawthorne use setting and characterization to convey and reinforce the idea that things are not always the way they seem†¦show more content†¦Some of the characters also say, Some towns have already quit lotteries, and that there is nothing but trouble in that. This demonstrates that in this society, the lottery is the way of life and it is just how things are. The setting also plays a big role in Young Goodman Brown by Nathaniel Hawthorne. This short story takes place in the town of Salem, Massachusetts, and the forest outside of it. Ironically, this is also where Hawthorne grew up himself and his hate for the community shows through in this story. In Puritan communities, like Salem, the forest was known as a place that people should be kept away from at all costs. As such, in this story, the setting of the forest was portrayed as an evil place. To put emphasis on the setting, he used specific diction or colloquial expressions. The language of the period is used to enhance the setting. Even considering the names of the characters adds distinction to the setting, for example Faith and Young Goodman Brown, which give off vibes of good ol Christian characters. Characterization also plays a big role, in both The Lottery and Young Goodman Brown.’ They wouldn’t really be the same story without them as they are tied so deeply into t he respective plots of each tale. At the beginning of The Lottery, there is no specific main character. The main characters at this point would be the entire town as we are given a glimpse into their lives. As mentioned earlier, theShow MoreRelatedFiction Essay - Young Goodman Brown and the Lottery1051 Words   |  5 PagesJackson’s â€Å"The Lottery† and Hawthorne’s â€Å"Young Goodman Brown† reveals that different literary elements, such as tone and setting, are used to convey the characters’ arrival at dark, sinister places. II. INTRODUCTION III. SHIRLEY JACKSON’S â€Å"THE LOTTERY† A. Setting the tone: Peaceful and relaxing B. Irony: Even though the mood is relaxing, there is a premonition of something bad to come C. Ending: The ending is implied IV. NATHANIEL HAWTHORNE’S â€Å"YOUNG GOODMAN BROWN† Read MoreCompare and Contrast Essay1047 Words   |  5 Pagesand Contrast â€Å"Young Goodman Brown† and â€Å"The Lottery† By: Melissa A. Reeves Professor Andrew Smith ENGL 102-B46 LUO Thesis Statement The stories â€Å"The Lottery† and â€Å"Young Goodman Brown† both appear to show that human behavior and judgment can be flawed, even if the person’s intentions appear good to them. There is a level of fear and underlying evil in Puritan settings in both stories. I. Introduction/Statement of Thesis II. Themes and Author’s Purpose A. The Lottery i.Read MoreCharacter Comparison of â€Å"Young Goodman Brown† and the â€Å"Lottery†967 Words   |  4 PagesCharacter Comparison of â€Å"Young Goodman Brown† and the â€Å"Lottery† . Mathew Speakman English 102 Professor Katie Robinson July 15, 2012 Thesis Statement: In Nathaniel Hawthornes â€Å"Young Goodman Brown† and Shirley Jacksons â€Å"The Lottery†, we are given a picture of seemingly normal people who are capable of incredible evil. Outline: Opening mood in both stories a. Goodman Browns sets out on a walk in the forest, but knows that evil awaits him. b. TheRead MoreYoung Goodman Brown and the Lottery640 Words   |  3 PagesYoung Goodman Brown and the Lottery Symbolism Use In: Young Goodman Brown and The Lottery The authors, Shirley Jackson and Nathaniel Hawthorne, both frequently use symbols within their stories The Lottery and Young Goodman Brown. Symbols are utilized as an enhancement tool to stress the theme of each story. Hawthorne uses names and objects to enhance the theme, and Jackson mainly utilizes names to stress the theme, although she does have one object as a symbol of great importance to the themeRead MoreComparing and Contrasting Young Goodman Brown and the Lottery925 Words   |  4 PagesComparing and Contrasting â€Å"Young Goodman Brown† and â€Å"The Lottery† By: Wayne Gillard II Professor C. Givens ENGL 102-B19 Wayne Gillard Prof. Givens ENGL 102-B19 Essay 1 Outline Thesis: The literary works of â€Å"The Lottery† and â€Å"Young Goodman Brown† both appear to show the fallibleness of human behavior and judgment. I. Introduction/Statement of Thesis II. Themes and Author’s Purpose a. The Lottery i. The hazards of following tradition or living according toRead MoreChoices With Consequences VsThe Lottery, And Young Goodman Brown, By Nathaniel Hawthorne1296 Words   |  6 Pagescomparisons and contrasts between â€Å"The Lottery† by Shirley Jackson, and â€Å"Young Goodman Brown† by Nathaniel Hawthorne. In her short story, ‘The Lottery’, Jackson uses a series of specific details and ordinary personages to describe the events leading to an unfair death. These details reveal the dangers of blindly upholding traditions and passing them to the next generations, without knowing much about the origin or the significance of the tradition. Jackson wisely incorporates various elements ofRead MoreThe Purpose Of The Supernatural In Literary Works1555 Words   |  7 Pageskeeps our hearts pumping and endorphins rushing; it is an emotion that reminds us of our own mortality. The authors Hawthorne, Jackson, Poe, and Gilman understand this human fascination with death and the unknown, and play upon this attraction. Their stories rely heavily on the supernatural, and our beliefs or disbeliefs in them. The story, The Lottery, by Shirley Jackson is built on suspense, and the fact that you are never sure exactly what is going on until the end of the story. When the climaxRead MoreHistory of the Development of the Short Story.3660 Words   |  15 Pagesfirst examples in the United States are Charles Brockden Browns Somnambulism (1805), Washington Irvings Rip van Winkle (1819) and The Legend of Sleepy Hollow (1820), Edgar Allan Poes Tales of the Grotesque and Arabesque (1840) and Nathaniel Hawthornes Twice-Told Tales (1842). In the latter 19th century, the growth of print magazines and journals created a strong demand for short fiction of between 3,000 and 15,000 words. Famous short stories of this period include BolesÅ‚aw Pruss A Legend

Shirley Jackson And Hawthornes Young Goodman Brown And...

Fiction Essay Julia Williams ENG102-FA2017 Young Goodman Brown The Lottery Julia Williams There is a lot that goes into a fictional story, especially for the writer of the story. Most readers don’t look closely enough at a story to realize how much truly goes into it. Two major aspects that go into writing a fictional story include characterization and setting, both of which play a major role in the stories â€Å"Young Goodman Brown† by Nathaniel Hawthorne and â€Å"The Lottery† by Shirley Jackson. Without the settings and characters in these stories, they wouldn’t be the same. The stories rely heavily on both. Jackson and Hawthorne use setting and characterization to convey and reinforce the idea that things are not always the way they seem†¦show more content†¦Some of the characters also say, Some towns have already quit lotteries, and that there is nothing but trouble in that. This demonstrates that in this society, the lottery is the way of life and it is just how things are. The setting also plays a big role in Young Goodman Brown by Nathaniel Hawthorne. This short story takes place in the town of Salem, Massachusetts, and the forest outside of it. Ironically, this is also where Hawthorne grew up himself and his hate for the community shows through in this story. In Puritan communities, like Salem, the forest was known as a place that people should be kept away from at all costs. As such, in this story, the setting of the forest was portrayed as an evil place. To put emphasis on the setting, he used specific diction or colloquial expressions. The language of the period is used to enhance the setting. Even considering the names of the characters adds distinction to the setting, for example Faith and Young Goodman Brown, which give off vibes of good ol Christian characters. Characterization also plays a big role, in both The Lottery and Young Goodman Brown.’ They wouldn’t really be the same story without them as they are tied so deeply into t he respective plots of each tale. At the beginning of The Lottery, there is no specific main character. The main characters at this point would be the entire town as we are given a glimpse into their lives. As mentioned earlier, theShow MoreRelatedFiction Essay - Young Goodman Brown and the Lottery1051 Words   |  5 PagesJackson’s â€Å"The Lottery† and Hawthorne’s â€Å"Young Goodman Brown† reveals that different literary elements, such as tone and setting, are used to convey the characters’ arrival at dark, sinister places. II. INTRODUCTION III. SHIRLEY JACKSON’S â€Å"THE LOTTERY† A. Setting the tone: Peaceful and relaxing B. Irony: Even though the mood is relaxing, there is a premonition of something bad to come C. Ending: The ending is implied IV. NATHANIEL HAWTHORNE’S â€Å"YOUNG GOODMAN BROWN† Read MoreCompare and Contrast Essay1047 Words   |  5 Pagesand Contrast â€Å"Young Goodman Brown† and â€Å"The Lottery† By: Melissa A. Reeves Professor Andrew Smith ENGL 102-B46 LUO Thesis Statement The stories â€Å"The Lottery† and â€Å"Young Goodman Brown† both appear to show that human behavior and judgment can be flawed, even if the person’s intentions appear good to them. There is a level of fear and underlying evil in Puritan settings in both stories. I. Introduction/Statement of Thesis II. Themes and Author’s Purpose A. The Lottery i.Read MoreCharacter Comparison of â€Å"Young Goodman Brown† and the â€Å"Lottery†967 Words   |  4 PagesCharacter Comparison of â€Å"Young Goodman Brown† and the â€Å"Lottery† . Mathew Speakman English 102 Professor Katie Robinson July 15, 2012 Thesis Statement: In Nathaniel Hawthornes â€Å"Young Goodman Brown† and Shirley Jacksons â€Å"The Lottery†, we are given a picture of seemingly normal people who are capable of incredible evil. Outline: Opening mood in both stories a. Goodman Browns sets out on a walk in the forest, but knows that evil awaits him. b. TheRead MoreYoung Goodman Brown and the Lottery640 Words   |  3 PagesYoung Goodman Brown and the Lottery Symbolism Use In: Young Goodman Brown and The Lottery The authors, Shirley Jackson and Nathaniel Hawthorne, both frequently use symbols within their stories The Lottery and Young Goodman Brown. Symbols are utilized as an enhancement tool to stress the theme of each story. Hawthorne uses names and objects to enhance the theme, and Jackson mainly utilizes names to stress the theme, although she does have one object as a symbol of great importance to the themeRead MoreComparing and Contrasting Young Goodman Brown and the Lottery925 Words   |  4 PagesComparing and Contrasting â€Å"Young Goodman Brown† and â€Å"The Lottery† By: Wayne Gillard II Professor C. Givens ENGL 102-B19 Wayne Gillard Prof. Givens ENGL 102-B19 Essay 1 Outline Thesis: The literary works of â€Å"The Lottery† and â€Å"Young Goodman Brown† both appear to show the fallibleness of human behavior and judgment. I. Introduction/Statement of Thesis II. Themes and Author’s Purpose a. The Lottery i. The hazards of following tradition or living according toRead MoreChoices With Consequences VsThe Lottery, And Young Goodman Brown, By Nathaniel Hawthorne1296 Words   |  6 Pagescomparisons and contrasts between â€Å"The Lottery† by Shirley Jackson, and â€Å"Young Goodman Brown† by Nathaniel Hawthorne. In her short story, ‘The Lottery’, Jackson uses a series of specific details and ordinary personages to describe the events leading to an unfair death. These details reveal the dangers of blindly upholding traditions and passing them to the next generations, without knowing much about the origin or the significance of the tradition. Jackson wisely incorporates various elements ofRead MoreThe Purpose Of The Supernatural In Literary Works1555 Words   |  7 Pageskeeps our hearts pumping and endorphins rushing; it is an emotion that reminds us of our own mortality. The authors Hawthorne, Jackson, Poe, and Gilman understand this human fascination with death and the unknown, and play upon this attraction. Their stories rely heavily on the supernatural, and our beliefs or disbeliefs in them. The story, The Lottery, by Shirley Jackson is built on suspense, and the fact that you are never sure exactly what is going on until the end of the story. When the climaxRead MoreHistory of the Development of the Short Story.3660 Words   |  15 Pagesfirst examples in the United States are Charles Brockden Browns Somnambulism (1805), Washington Irvings Rip van Winkle (1819) and The Legend of Sleepy Hollow (1820), Edgar Allan Poes Tales of the Grotesque and Arabesque (1840) and Nathaniel Hawthornes Twice-Told Tales (1842). In the latter 19th century, the growth of print magazines and journals created a strong demand for short fiction of between 3,000 and 15,000 words. Famous short stories of this period include BolesÅ‚aw Pruss A Legend

Shirley Jackson And Hawthornes Young Goodman Brown And...

Fiction Essay Julia Williams ENG102-FA2017 Young Goodman Brown The Lottery Julia Williams There is a lot that goes into a fictional story, especially for the writer of the story. Most readers don’t look closely enough at a story to realize how much truly goes into it. Two major aspects that go into writing a fictional story include characterization and setting, both of which play a major role in the stories â€Å"Young Goodman Brown† by Nathaniel Hawthorne and â€Å"The Lottery† by Shirley Jackson. Without the settings and characters in these stories, they wouldn’t be the same. The stories rely heavily on both. Jackson and Hawthorne use setting and characterization to convey and reinforce the idea that things are not always the way they seem†¦show more content†¦Some of the characters also say, Some towns have already quit lotteries, and that there is nothing but trouble in that. This demonstrates that in this society, the lottery is the way of life and it is just how things are. The setting also plays a big role in Young Goodman Brown by Nathaniel Hawthorne. This short story takes place in the town of Salem, Massachusetts, and the forest outside of it. Ironically, this is also where Hawthorne grew up himself and his hate for the community shows through in this story. In Puritan communities, like Salem, the forest was known as a place that people should be kept away from at all costs. As such, in this story, the setting of the forest was portrayed as an evil place. To put emphasis on the setting, he used specific diction or colloquial expressions. The language of the period is used to enhance the setting. Even considering the names of the characters adds distinction to the setting, for example Faith and Young Goodman Brown, which give off vibes of good ol Christian characters. Characterization also plays a big role, in both The Lottery and Young Goodman Brown.’ They wouldn’t really be the same story without them as they are tied so deeply into t he respective plots of each tale. At the beginning of The Lottery, there is no specific main character. The main characters at this point would be the entire town as we are given a glimpse into their lives. As mentioned earlier, theShow MoreRelatedFiction Essay - Young Goodman Brown and the Lottery1051 Words   |  5 PagesJackson’s â€Å"The Lottery† and Hawthorne’s â€Å"Young Goodman Brown† reveals that different literary elements, such as tone and setting, are used to convey the characters’ arrival at dark, sinister places. II. INTRODUCTION III. SHIRLEY JACKSON’S â€Å"THE LOTTERY† A. Setting the tone: Peaceful and relaxing B. Irony: Even though the mood is relaxing, there is a premonition of something bad to come C. Ending: The ending is implied IV. NATHANIEL HAWTHORNE’S â€Å"YOUNG GOODMAN BROWN† Read MoreCompare and Contrast Essay1047 Words   |  5 Pagesand Contrast â€Å"Young Goodman Brown† and â€Å"The Lottery† By: Melissa A. Reeves Professor Andrew Smith ENGL 102-B46 LUO Thesis Statement The stories â€Å"The Lottery† and â€Å"Young Goodman Brown† both appear to show that human behavior and judgment can be flawed, even if the person’s intentions appear good to them. There is a level of fear and underlying evil in Puritan settings in both stories. I. Introduction/Statement of Thesis II. Themes and Author’s Purpose A. The Lottery i.Read MoreCharacter Comparison of â€Å"Young Goodman Brown† and the â€Å"Lottery†967 Words   |  4 PagesCharacter Comparison of â€Å"Young Goodman Brown† and the â€Å"Lottery† . Mathew Speakman English 102 Professor Katie Robinson July 15, 2012 Thesis Statement: In Nathaniel Hawthornes â€Å"Young Goodman Brown† and Shirley Jacksons â€Å"The Lottery†, we are given a picture of seemingly normal people who are capable of incredible evil. Outline: Opening mood in both stories a. Goodman Browns sets out on a walk in the forest, but knows that evil awaits him. b. TheRead MoreYoung Goodman Brown and the Lottery640 Words   |  3 PagesYoung Goodman Brown and the Lottery Symbolism Use In: Young Goodman Brown and The Lottery The authors, Shirley Jackson and Nathaniel Hawthorne, both frequently use symbols within their stories The Lottery and Young Goodman Brown. Symbols are utilized as an enhancement tool to stress the theme of each story. Hawthorne uses names and objects to enhance the theme, and Jackson mainly utilizes names to stress the theme, although she does have one object as a symbol of great importance to the themeRead MoreComparing and Contrasting Young Goodman Brown and the Lottery925 Words   |  4 PagesComparing and Contrasting â€Å"Young Goodman Brown† and â€Å"The Lottery† By: Wayne Gillard II Professor C. Givens ENGL 102-B19 Wayne Gillard Prof. Givens ENGL 102-B19 Essay 1 Outline Thesis: The literary works of â€Å"The Lottery† and â€Å"Young Goodman Brown† both appear to show the fallibleness of human behavior and judgment. I. Introduction/Statement of Thesis II. Themes and Author’s Purpose a. The Lottery i. The hazards of following tradition or living according toRead MoreChoices With Consequences VsThe Lottery, And Young Goodman Brown, By Nathaniel Hawthorne1296 Words   |  6 Pagescomparisons and contrasts between â€Å"The Lottery† by Shirley Jackson, and â€Å"Young Goodman Brown† by Nathaniel Hawthorne. In her short story, ‘The Lottery’, Jackson uses a series of specific details and ordinary personages to describe the events leading to an unfair death. These details reveal the dangers of blindly upholding traditions and passing them to the next generations, without knowing much about the origin or the significance of the tradition. Jackson wisely incorporates various elements ofRead MoreThe Purpose Of The Supernatural In Literary Works1555 Words   |  7 Pageskeeps our hearts pumping and endorphins rushing; it is an emotion that reminds us of our own mortality. The authors Hawthorne, Jackson, Poe, and Gilman understand this human fascination with death and the unknown, and play upon this attraction. Their stories rely heavily on the supernatural, and our beliefs or disbeliefs in them. The story, The Lottery, by Shirley Jackson is built on suspense, and the fact that you are never sure exactly what is going on until the end of the story. When the climaxRead MoreHistory of the Development of the Short Story.3660 Words   |  15 Pagesfirst examples in the United States are Charles Brockden Browns Somnambulism (1805), Washington Irvings Rip van Winkle (1819) and The Legend of Sleepy Hollow (1820), Edgar Allan Poes Tales of the Grotesque and Arabesque (1840) and Nathaniel Hawthornes Twice-Told Tales (1842). In the latter 19th century, the growth of print magazines and journals created a strong demand for short fiction of between 3,000 and 15,000 words. Famous short stories of this period include BolesÅ‚aw Pruss A Legend

Shirley Jackson And Hawthornes Young Goodman Brown And...

Fiction Essay Julia Williams ENG102-FA2017 Young Goodman Brown The Lottery Julia Williams There is a lot that goes into a fictional story, especially for the writer of the story. Most readers don’t look closely enough at a story to realize how much truly goes into it. Two major aspects that go into writing a fictional story include characterization and setting, both of which play a major role in the stories â€Å"Young Goodman Brown† by Nathaniel Hawthorne and â€Å"The Lottery† by Shirley Jackson. Without the settings and characters in these stories, they wouldn’t be the same. The stories rely heavily on both. Jackson and Hawthorne use setting and characterization to convey and reinforce the idea that things are not always the way they seem†¦show more content†¦Some of the characters also say, Some towns have already quit lotteries, and that there is nothing but trouble in that. This demonstrates that in this society, the lottery is the way of life and it is just how things are. The setting also plays a big role in Young Goodman Brown by Nathaniel Hawthorne. This short story takes place in the town of Salem, Massachusetts, and the forest outside of it. Ironically, this is also where Hawthorne grew up himself and his hate for the community shows through in this story. In Puritan communities, like Salem, the forest was known as a place that people should be kept away from at all costs. As such, in this story, the setting of the forest was portrayed as an evil place. To put emphasis on the setting, he used specific diction or colloquial expressions. The language of the period is used to enhance the setting. Even considering the names of the characters adds distinction to the setting, for example Faith and Young Goodman Brown, which give off vibes of good ol Christian characters. Characterization also plays a big role, in both The Lottery and Young Goodman Brown.’ They wouldn’t really be the same story without them as they are tied so deeply into t he respective plots of each tale. At the beginning of The Lottery, there is no specific main character. The main characters at this point would be the entire town as we are given a glimpse into their lives. As mentioned earlier, theShow MoreRelatedFiction Essay - Young Goodman Brown and the Lottery1051 Words   |  5 PagesJackson’s â€Å"The Lottery† and Hawthorne’s â€Å"Young Goodman Brown† reveals that different literary elements, such as tone and setting, are used to convey the characters’ arrival at dark, sinister places. II. INTRODUCTION III. SHIRLEY JACKSON’S â€Å"THE LOTTERY† A. Setting the tone: Peaceful and relaxing B. Irony: Even though the mood is relaxing, there is a premonition of something bad to come C. Ending: The ending is implied IV. NATHANIEL HAWTHORNE’S â€Å"YOUNG GOODMAN BROWN† Read MoreCompare and Contrast Essay1047 Words   |  5 Pagesand Contrast â€Å"Young Goodman Brown† and â€Å"The Lottery† By: Melissa A. Reeves Professor Andrew Smith ENGL 102-B46 LUO Thesis Statement The stories â€Å"The Lottery† and â€Å"Young Goodman Brown† both appear to show that human behavior and judgment can be flawed, even if the person’s intentions appear good to them. There is a level of fear and underlying evil in Puritan settings in both stories. I. Introduction/Statement of Thesis II. Themes and Author’s Purpose A. The Lottery i.Read MoreCharacter Comparison of â€Å"Young Goodman Brown† and the â€Å"Lottery†967 Words   |  4 PagesCharacter Comparison of â€Å"Young Goodman Brown† and the â€Å"Lottery† . Mathew Speakman English 102 Professor Katie Robinson July 15, 2012 Thesis Statement: In Nathaniel Hawthornes â€Å"Young Goodman Brown† and Shirley Jacksons â€Å"The Lottery†, we are given a picture of seemingly normal people who are capable of incredible evil. Outline: Opening mood in both stories a. Goodman Browns sets out on a walk in the forest, but knows that evil awaits him. b. TheRead MoreYoung Goodman Brown and the Lottery640 Words   |  3 PagesYoung Goodman Brown and the Lottery Symbolism Use In: Young Goodman Brown and The Lottery The authors, Shirley Jackson and Nathaniel Hawthorne, both frequently use symbols within their stories The Lottery and Young Goodman Brown. Symbols are utilized as an enhancement tool to stress the theme of each story. Hawthorne uses names and objects to enhance the theme, and Jackson mainly utilizes names to stress the theme, although she does have one object as a symbol of great importance to the themeRead MoreComparing and Contrasting Young Goodman Brown and the Lottery925 Words   |  4 PagesComparing and Contrasting â€Å"Young Goodman Brown† and â€Å"The Lottery† By: Wayne Gillard II Professor C. Givens ENGL 102-B19 Wayne Gillard Prof. Givens ENGL 102-B19 Essay 1 Outline Thesis: The literary works of â€Å"The Lottery† and â€Å"Young Goodman Brown† both appear to show the fallibleness of human behavior and judgment. I. Introduction/Statement of Thesis II. Themes and Author’s Purpose a. The Lottery i. The hazards of following tradition or living according toRead MoreChoices With Consequences VsThe Lottery, And Young Goodman Brown, By Nathaniel Hawthorne1296 Words   |  6 Pagescomparisons and contrasts between â€Å"The Lottery† by Shirley Jackson, and â€Å"Young Goodman Brown† by Nathaniel Hawthorne. In her short story, ‘The Lottery’, Jackson uses a series of specific details and ordinary personages to describe the events leading to an unfair death. These details reveal the dangers of blindly upholding traditions and passing them to the next generations, without knowing much about the origin or the significance of the tradition. Jackson wisely incorporates various elements ofRead MoreThe Purpose Of The Supernatural In Literary Works1555 Words   |  7 Pageskeeps our hearts pumping and endorphins rushing; it is an emotion that reminds us of our own mortality. The authors Hawthorne, Jackson, Poe, and Gilman understand this human fascination with death and the unknown, and play upon this attraction. Their stories rely heavily on the supernatural, and our beliefs or disbeliefs in them. The story, The Lottery, by Shirley Jackson is built on suspense, and the fact that you are never sure exactly what is going on until the end of the story. When the climaxRead MoreHistory of the Development of the Short Story.3660 Words   |  15 Pagesfirst examples in the United States are Charles Brockden Browns Somnambulism (1805), Washington Irvings Rip van Winkle (1819) and The Legend of Sleepy Hollow (1820), Edgar Allan Poes Tales of the Grotesque and Arabesque (1840) and Nathaniel Hawthornes Twice-Told Tales (1842). In the latter 19th century, the growth of print magazines and journals created a strong demand for short fiction of between 3,000 and 15,000 words. Famous short stories of this period include BolesÅ‚aw Pruss A Legend

Opinion of Macbeth - 833 Words

Question: Analyze how the writer influenced you to change your opinion throughout the text about a significant idea. Shakespeare wrote Macbeth in the 16th century as tribute to king James the first. At the start of the text king Duncan made me believe that anyone could be a good leader, Duncan effectively portrayed this idea because he put the needs of his country in front of his own. Throughout the text Shakespeare influenced my opinion to change when Macbeth came into power as he cared about no one but himself; Shakespeare influences re seen well through the techniques soliloquies, irony and contrast. King Duncan is a good leader whose only concern is his country. Macbeth is the thane of Glamis; he is an honorable†¦show more content†¦Shakespeare purpose of this contrast is to show that not anyone can be a good leader and that it takes a good person to actually be a good leader. After the death of Duncan, Macbeth looses all decency; he no longer consults with his wife who he describes as his partner in crime. He uses his power for his own benefit and not for his country this shows that he is callous and will kill anyone who gets in his way. Shakespeare uses soliloquies through out the text to reveal the inner workings of a characters mind; this technique shows that not anyone can be a good leader because in order to be a good leader your thoughts have to be affirmative with your actions. Macbeths thoughts are often completely different to what he is outwardly saying or doing this is seen when he claims to be Duncan’s loyal subject but secretly is plotting to execute him, he says â€Å"the bell invites me, hear it not, Duncan for it is a knell, that summons thee to heaven or to hell†. Another example of soliloquies is when Macbeth pretends to be Banquos friend when he says â€Å"fail it not our feast tonight† whilst in his mind he is dele gating to get him killed. Throughout the text Shakespeare uses irony to show that some people are not suited to wield power, irony gives the audience insight on something that the characters don’t know, irony is well shown after the death of Duncan,Show MoreRelatedThe Downfall of Macbeth by William Shakespeare1258 Words   |  5 Pages The play Macbeth is set around the rise and the fall of the protagonist, Macbeth. The audience perceives that there are a number of culprits that have caused his eventual down fall, such as Lady Macbeth, the three witches and Macbeth himself. We cannot ignore the thought that each of the factors has played a fairly notable role yet only one is truly responsible for setting off the tumultuous cycle of the play. Personally, when thinking over the causes and consequences I have come to a consideredRead MoreHow Does Shakespeare Present Macbeth and Lady Macbeth’s Relationship in Act 1?754 Words   |  4 PagesThere are several interactions between Macbeth and Lady Macbeth which give us an idea of the relationship between them. The pair first meet in the play in Act one, scene four. The first interaction between Macbeth and Lady Macbeth in the play is at the start of scene two. Lady Macbeth reads aloud the letter that Macbeth had written to her about meeting the witches: â€Å"Glamis thou art, and Cawdor and shalt be, What thou art promised†. Lady Macbeth understands his plight; she knows that what he wantsRead MoreMacbeth Essay1308 Words   |  6 Pages Macbeth In the final Act of the play Macbeth and his wife are described by Malcolm as â€Å"This dead butcher and his fiend-like queen.† Consider how Shakespeare introduces us to the character of Macbeth in Act 1. Shakespeare was born in Stratford-upon-Avon in 1564 and wrote 37 plays throughout his lifetime. He wrote Macbeth in 1606 and it is probably one of his best known plays. ‘Macbeth’ is one of Shakespeare’s great tragedies-the others being: King Lear, Othello andRead MoreA Great Debacle: A Look Inside Macbeth’s Intentions1048 Words   |  4 PagesIn William Shakespeare’s play, Macbeth, a mighty commander during the 11th century is pictured as a loyal warlord for King Duncan. Macbeth seemingly values loyalty so much that he would never consider betraying his king, unlike the previous Thane of Cawdor. However, this changes when three witches confront Macbeth and Banquo and foretell their future fates. After their conversation finishes, Macbeth’s loyalty is constantly seen chipped away as more of his thought are revealed. Eventually, as he losesRead MoreLady Macbeth: the Slayer of King Duncan899 Words   |  4 PagesLady Macbeth: The slayer of King Duncan In the 7th grade I was suspended from school for being an â€Å"instigator.† I would cause disputes by persuading individuals who didn’t like one another, to hate one another. I’d gradually use my dynamic lingo to provoke the victims in the so called scuffle to get to that final step where they’d lose it and fight. I got what I wanted by manipulating the ones who were vulnerable and unsure what to do when placed in a troubling situation. Understanding theRead MoreRelationship Between Macbeth And Lady Macbeth745 Words   |  3 PagesChristina James Ms. Berryman Academic English III, Period 1 21 December, 2015 Relationship between Macbeth and Lady Macbeth in The Tragedy of Macbeth In relationships, the power given to both partners must be balanced in order to have any success. Once one person feels they are above the other one, chaos and anger might result. Back in the Elizabethan era, men and women had two completely different roles in society, the roles of women were very limited. Men were superior and were considered as leadersRead MoreLady Macbeth Ambition Essay1029 Words   |  5 PagesLady Macbeths own abition is the real driving force behind Macbeths actions Discuss In play Macbeth, Lady Macbeth is one of William Shakespeare’s most dominant and frightening female characters, known for her ambitious nature. As Macbeth’s wife, her role is significant in his rise and fall from royalty. During Shakespearean times, women were regarded as weak insignificant beings that were there to give birth and look beautiful. They were not thought to be as intelligent or equal to men. ThoughRead MoreHow Does Shakespeare Make Lady Macbeths Character Dramatic and Interesting?763 Words   |  4 Pagesmakes Lady Macbeth more dramatic and interesting by making her seem unlike the average woman of the Elizabethan era and giving her the opinion that she is physically and mentally stronger than Macbeth. Lady Macbeth claims that Macbeth doesn’t know what he is talking about and that he was acting as if he was drunk when they agreed to the murder, and as such she is insulting his intelligence and loyalty. â€Å"Was the hope drunk wherein you dressed yourself?† This shows that once Macbeth had changedRead MoreLady Macbeth940 Words   |  4 PagesLady Macbeth Shakespeare, who was a writer born in Stratford-upon-Avon created many different plays, in which he always portrayed the woman as the â€Å"bad guy.† He was born in 1564 and he was a writer, actor and a dramatist. He wrote many plays, mostly revolving around tragedy such as: Romeo and Juliet, Hamlet and Macbeth. Shakespeare was a respected poet, and writer who received recognition after he passed away, April 23rd. 1616. One of Shakespeare’s well-known tragic plays ``Macbeth`` describes howRead MoreCharacters In Macbeth1057 Words   |  5 PagesFirst produced in 1606 and first published in 1623, Shakespeare’s Macbeth play is an English, drama-based play centered on tragedy in the eleventh century. Macbeth’s primary characters include: Macbeth, Lady Macbeth, King Duncan, Malcolm, Banquo, and Macduff. Other characters in the work include the Three Witches, Malcolm, Hecate, Fleance, Lennox, Ross, The Murderers, Porter, Lady Macduff, and Donalbain. The main se tting of the play is in Scotland, along with some areas that are briefly in England

Long Attention Span May Be Resistant To Interruption Education Essay Free Essays

The cause of giftedness is still problematic. It could be a familial or environment factor or both. Current believing suggests that the importance of the cistron is greater, though without appropriate nutriment, the talented kid ‘s possible can frequently stay unrealized. We will write a custom essay sample on Long Attention Span May Be Resistant To Interruption Education Essay or any similar topic only for you Order Now There are some indexs which may propose a kid is gifted. Some features of giftedness: Reads early with great comprehension Learns faster with less repeat and pattern Has a long attending span ; may be immune to interruption Understands and makes abstractions earlier ; may disregard inside informations Is funny and tends to inquire complex questions/Likes to cognize why and how things happen Is speedy to acknowledge relationships, including cause-effect ; may hold trouble accepting the unlogical Is bored with everyday undertakings Has big vocabulary and expresses himself good Is emotionally sensitive/may overreact Is a acute and watchful perceiver Evaluates facts, statements, and individuals critically/May be self-critical, impatient or critical of others High energy Learns by experimenting and manipulating objects ; attempts to happen replies to inquiries in unusual ways Is originative, imaginative and original. Displaies extremely developed sense of wit ; understands gags that age equal would non The above features of the talented kids set them apart from the others. We would be incorrect if we were to state that talented kids are all-around. The fact that this group of pupils who have been singled out and labeled as â€Å" talented † , are frequently mistaken as sole group of elitists. As a consequence, they are being left out from their equals. The giftedness do hold a great impact in their lives. The great disagreement between a talented kid ‘s strengths and failings makes him/her difficult to suit anyplace and therefore behavioural jobs occur. The perfectionism in talented pupils leads to high grade of self-criticism, competition and/or unrealistic public presentation outlooks. Hence, given the intense desire to fulfill wonder, they feel restricted in analysing a problem-based acquisition if there is clip allotment. Task would be excessively easy or excessively hard for them that limits the pupils ‘ possibility for success. The talented pupils normally do non hold accurate self-knowledge about their ability. They are ace sensitive to societal feedback. Their desire for independency leads to efforts to command the state of affairs. Unfortunately, instructors and others frequently have unrealistic outlooks of high public presentation in all countries systematically, but are uncomfortable with differentness and fear superior cognition. When individualism is non valued in for the talented pupils, it will take them to societal isolation because there is no positive function theoretical account present and that their desir es and abilities may non fit chances. When utilizing advanced job resolution, gifted pupils tend to pull strings their equals and instructor. They are non interested in memorisation, repeat, or lower degrees of believing. They are unable to command their emotions and easy frustrated, embarrassed or aggressive toward people who create obstructions. This hinders them to hold energy to prevail to completion of a end. This could be due to school activities, which are non differentiated or disputing or offer no deepness and complexness. Teachers should non label the talented pupils for their differences and avoid them. They label them to understand them, their background and their strengths so that they can make an inclusive acquisition environment. The instructors ‘ beliefs are really of import. Differences should be seen as a norm instead than the exclusion and that every kid is alone. The actions from the instructors can do a difference in the kid ‘s life be it at present or in the hereafter. When the instructors show regard and attention to the pupils, they influence the pupils to make the same to others To supply the demands of the talented pupils in the mainstream schoolrooms and maximise everyone ‘s chance and potency, instructors can tap on these attacks: collaborative acquisition, real-life context acquisition and autonomous acquisition. The ultimate end is to allow pupils to larn about the contents than the instructors giving all the replies, instructors ‘ function is to place cardinal constructs, rules and generalisation of content country indispensable for all pupils to hold on. Through collaborative acquisition, pupils with different strengths can work together and they process information in multiple ways, giving more thoughts to a group work. This helps talented pupils to expose their strength, pulling their wonder and sharing penetrations with the remainder of the category. In real-life context acquisition, pupils get to see what is taught beyond text editions, so that talented pupils would non easy acquire bored. And eventually, with autonomous acquisition, pupils get to take the country of involvements and read up utilizing multiple texts and a assortment of resource stuffs. These give freedom and independency for acquisition, and besides transfuse the ownership of the pupils ‘ work. â€Å" Cipher sees the air current ; neither you, nor I. But when the trees bow down their caputs, the air current is go throughing by. † Merely as we can non see the air current, we can non happen, run on, or transplant intelligence. Yet we see the working or manifestations of intelligence in the behaviours of people. Gifted pupils do non hold the ability to place their strengths, so make their equals and instructors. But if the instructors believe in them and set up a civilization that values and purchases on diverse endowments, non merely will the talented pupils will profit, all kids would be nurtured, developed and challenged in this inclusive acquisition community in a more pregnant manner. This is when we realize and treasure their intelligence. ( 1069 words ) How to cite Long Attention Span May Be Resistant To Interruption Education Essay, Essay examples

Meeting Customer Needs free essay sample

The marketing department then plays an important role in taking these goods and services to market through all the channels the business sells through. Customer expectations are beliefs about service delivery that serve as standards or reference points against which performance is judged. Because customers compare their perceptions of performance with these reference points when evaluating service quality, thorough knowledge about customer expectations is critical to services marketers. Knowing what the customer expects is the first and possibly most critical step in delivering good quality service. Being wrong about what customers want can mean losing a customer’s business when another company hits the target exactly. Being wrong can also mean expending money, time and other resources on things that do not count to the customer. Being wrong can even mean not surviving in a ? ercely competitive market (Woodruff, 1987). With the popularity of sports increasing rapidly among the youth of today, the businessmen have devised several different means of boosting their business with the help of the sports. One such way is the manufacturing and sale of sports merchandise, that includes articles like shoes, socks, bags and jerseys that are worn by the popular sportsmen. The game of basketball has also not remained untouched of such aspects. After years of having to search high and low for basketball gear, or pay extortionate shipping fees to get goods sent over from the US, the NBA has announced a new online store will be launched for international customers. NBAstore-eu has been launched in September, 2012, featuring a wide range of NBA-branded goods (NBAstore-eu, 2012). The site is available in English, French, Italian and Spanish with further languages to be developed. Fans will be able to make purchases in local currency and will benefit from a centralized European distribution point saving on transit time and shipping costs. Local language customer service will further enhance the e-commerce retail experience (NBAstore-eu, 2012). This report is to find out a discrepancy is there between what the customer would like and what the NBAstore-eu is providing. This report is from operations and marketing aspects to identify and analyse the problems which might cause the discrepancy. In the end, the report is going to give some recommendations to improve the match between expectation and delivery. 2. 0 Identification and Analysis of the Problems 2. 1 The Problems of NBAstore-eu NBAstore. eu is aiming to put an end to the days that fans only can buy official jerseys or team products from NBAstore in the USA and pay a lot of delivery fees (NBAstore-eu, 2012). On the other side, the fans of NBA in Europe are the target customers of NBAstore-eu, what the expectation of customers is to get the varieties of products from NBAstore-eu and pay less delivery fees to support their favourite team. Therefore, the current market/customer expectations of the NBAstore-eu and the purpose of catering service are coincident. However, the researcher discovers that there is a mismatch between what marketing has identified and operational activity actually delivers. Some fans state that (Appendix) the products that NBAstore-eu provide are much less than NBAstore in USA and the price of products is even expensive than other NBAstore all over the world. Obviously, there is discrepancy between customers’ expectation and what NBAstore-eu has brought to them. 2. 2 Marketing Analysis There is no doubt that the National Basketball Association (NBA) is considered by many sports analysts as a top marketed professional sport (Salzberg, 1998). Nowadays, the fan base in Europe is growing rapidly because of superior performance of the European players in NBA. Such as Dirk Nowitzki, the best european player in NBA who is a German has carried his team Dallas Mavericks to win the 2011 NBA championship. Andrea Bargnani, who is Italian and plays for Toronto Raptors, was selected first overall in the 2006 NBA Draft. Luol Deng is Bristish who plays for Chicago Bulls, and selected for his NBA All-star game during the 2011-2012 season. Tony Parker is a french who plays for San Antonio Spurs, he has helped the team won three championships, selected as 2007 NBA Finals’ MVP and 4-time All-star. At last, Spain, provide a lot of greater players to NBA, and the spain national team nearly beat the USA dream team in 2008 and 2012 Olympic Games. According to Ian Whittell’s (2007) report, Today, millions of basketball fans across Europe have a wide range of ways in which they can watch their heroes and favorite teams competing live at the business end of the season even if there is always the curse of time difference to overcome. The nature of the league means overseas interest is also an ever-evolving and changing entity. Great Britain has never been considered a hoops hotbed, but generations of basketball fans who were attracted to the sport by Michael Jordan and his glory years with the Chicago Bulls have this week been able to watch two players who could star for the British team at the 2012 London Olympics Luol Deng and Ben Gordon dismantle the defending champion Miami Heat (Daisy, 2007). Fans in Europe are watching a lot more basketball now and so they are better educated, says Rich Sheubrooks (2007), who combines his duties as Nike global basketball consultant with those of global scouting director for the Memphis Grizzlies from his base in Barcelona. As there is millions of fans in Europe and the amount is growing, set up a NBAstore-eu is a wise move for NBA to expand the Europe marketing. But NBAstore-eu now haven’t reached the customers’ expectation due to the products and prices iss ues. 2. 2. 1 Products Analysis NBA jerseys were once only for people who religiously followed a particular team whereas nowadays people may just be wearing a jerseys because they like the design. Basketball jerseys have also become a fashion statement and people who don’t even watch NBA can be seen wearing them, it has have the name and reputation of nike with michael jordan backing it up as well as the classic styling that will keep in fashion for a very long time too. To the fans, wearing nba jerseys also helps fans to feel like they belong to a group. It is one of the best ways to distinguish who supports which team and helps fellow fans gather together, NBA jerseys can provide good quality as well as dealing with a reputable. As the major items for sale on NBA stores, the number of jerseys in NBAstore-eu is far less than NBAstore. For some famous team, the number of jerseys on sale in NBAstore-eu is only one-seventh as the number of NBAstore. Figure1 shows the huge mismatch of five famous teams’ jerseys on sale between NBAstore-eu and NBAstore. | |NBAstore. eu |NBAstore. om | |Teams | | | |Stores | | | |Boston Celtics |13 |108 | |Miami Heat |12 |113 | |Los Angeles Lakers |21 |101 | |New Yorks Knicks |5 |85 | |Chicago Bulls |17 |84 | |Total |68 |491 | Figure 1: Comparison the numbers of five famous NBA teams’ jerseys on sale. (Sources from www. nbastore. eu and store. nba. com) There are two main types of NBA jerseys, one is called swingman jersey, and the other is called replica jersey. Replica jersey is cheaper and the numbers and names are ironed on, the swingman jerseys are the ones that the numbers and names are stitched on and they are a little more expensive, most people prefer swingman jerseys because the look a lot better. Jerseys in NBAstore-eu are major make up by replica jerseys, on the other hand, the jerseys in NBAstore are most make up by swingman jerseys. According to a basketball fan who live in England and he said that (Appendix), â€Å"I prefer swingman jerseys, because replica jerseys are for those people who don’t care about basketball and just like to wear it when they go to sleep, and a true baller or people that care about their swagger would never even wear a replica jersey. Also, even though the swingman is a little bit expensive than replica jersey, but the quality is much more better. † The varieties style of jerseys can be seen in NBA games. Normally the players are wearing home jerseys or away jerseys. Sometimes, the away team needs to wear secondary away jerseys owing to long time journey. Moreover, some special designed jerseys for holidays are awesome and attractive. For examples, NBA has present special jerseys every year for St. Patrick’s Day and Latin Nights, and for the 2012 Chrismas Day, several new style jerseys called big color jersey have been presented. Also NBAstore provide some fashion jersey, which can’t be seen in the games, but they all have unique nice-looking appearance. Customers can purchase all kinds of jersey on NBAstore, but in NBAstore-eu, there are just a few styles of jersey on sale, even through the advertisement of the big color jerseys for the Chrismas can be seen in each commercial channel of NBA, but there is still no stock of the jerseys in NBAstore-eu. Customize jerseys are the special offer for customers in NBA official stores, customers can buy each team’s jersey or t-shirt what ever replica or swingman with their own name or number on it. It is an attractive deal for customers, but NBAstore-eu only provide customize jerseys of two teams, and no swingman option. As the target market of NBAstore-eu is the European market, the jerseys of European players must be an important part. Research has found that there is no Jersey of Luol Deng in NBAstore-eu (Appendix), Deng is the best British player in NBA and definitely became an all-star player last season. It is not prudent for NBAstore-eu to miss his jersey on sale. Compare the products on sale in the outlet of NBAstore-eu and NBAstore, the number of products on sale is 503 to 448. NBAstore-eu have more products in the outlet, it seems like NBAstore-eu have beaten the flagship store at this point, but the numbers occasionally can not state the truth. The products in the outlet of NBAstore-eu are most make up by headwears and souvenirs, there are 371 products in these two parts, these products are hard to stimulate the customers’ desire to buy, and there are only 19 jerseys on sale. On the other hand, the products in the outlet of NBAstore are most make up by jerseys, t-shirts and shorts, there are 140 jerseys on sale, so that the quality of the outlet is easy to identify. 2. 2. Price Promotion Analysis There is also a discrepancy between customers’ expectation and the price of products in NBAstore-eu. As the NBA is a league in USA, so the price in NBAstore can be the standard price. In NBAstore, the price of standard replica jerse y is $59. 99, the price of standard swingman jersey is $89. 99, and the price of customize replica jersey is $54. 99. In NBAstore-eu, the price of standard replica jersey is ? 45. 00, the price of standard swingman jersey is ? 65. 00, and the price of customize replica jersey is ? 55. 00. Research has found that the price of NBA official store in China is also a valuable data to analysis. In China, the price of replica and swingman jersey is ? 390 and ? 580 respectively. Figure2 shows the price comparison of three NBA official stores. |Type of Jersey |NBAstore. com |NBAstore. eu |NBAstore. cn | |Stores | | | | |Replica Jersey |$59. 99 37. 3 |? 45 |? 390 39 | |Swingman Jersey |$89. 99 56 |? 65 |? 580 8 | |Customize Jersey |$54. 99 34. 2 |? 55 |- | Figure 2: Price comparison of three NBA main official stores. (Sources from www. nbastore. eu, store. nba. com and www. nbastore. cn) As the figure2 shows that NBAstore-eu is the most expensive store, the price of jersey in NBAstore-eu in far more expensive than the other two. Considering the tax fee for overseas products, but NBAstore-eu is still expensive than NBAstore-cn. One of the core ideas to launch NBAstore-eu is aiming to put an end to the days of giving money to friends who are visiting USA to bring back a ton of stuff. Nevertheless, the fact is that with NBAstore-eu has set up for more than three months, ask friends who are going to USA to bring some NBA stuffs back may still save money. Moreover, research has found that sometimes purchase a swingman jersey from NBAstore even cheaper than NBAstore-eu for people living in England. Normally, if customers are living in the UK, to buy a swingman jersey from NBAstore-eu cost ? 65 and ? 4. 95 for shipping fee, total ? 69. 95. Buy a swingman jersey from NBAstore cost total $134. 33 (including international shipping fee and tax), the price is approaching to ? 82. 6, so normally purchase from NBAstore-eu when customers are in Europe is cheaper. Nevertheless, sometimes, like for some holidays, sellers always make discount for promotion. Just like the Black Friday in 2012, NBAstore-eu provided 15% discount of every single product, so the charge of a swingman jersey is simply total ? 60. 2. Meanwhile, NBAstore presented 20% discount promotion code, and the big difference is that the discount is for entire order, so that means the charge of a swingman jersey is barely ? 66 for orders in the UK. Although purchase a swingman jersey from NBAstore is still more expensive, but the variety of products there is much more than NBAstore-eu. Six pounds differential but considerably more options, and chances to get products that NBAstore-eu do not have. Obviously many customers will prefer to NBAstore, the promotion make NBAstore-eu in an embarrassing positon. [pic] Figure 3: Comparison of the intensity of promotion. Source from www. nbastore. eu and store. nba. com) 2. 3 SWOT Analysis NBAstore-eu have some strengths that the shipping time is shorter than buy goods from other official stores, and the products have guaranteed qual ity. Additionally, there is more accessories products than retailers. The weaknesses of NBAstore-eu as mentioned before are the products, prices and promotion. NBAstore-eu also have great opportunities to gain more profits because europe is a huge market, and it is merely explored a small part. Moreover, the fan base is growing rapidly. The retailers or similar online stores in Europe are few, so that there are little competitors. The main threats of NBAstore-eu are the sellers on ebay. co. uk. Because some similar products on ebay are cheaper than the official website. Moreover, basketball is not the most famous sports in most European countries, so other sports will lead to customer segmentation, then the amount of customer will decrease. |Strengths |Weaknesses | |? Faster delivery for European fans |? Far more less products than flagship store | |? Guaranteed product quality |? Higher price than other official stores | |? More accessories than retailers |? Intensity of promotion is low | |Opportunities |Threats | |? Huge explorable market |? Sellers on ebay. co. uk | |? Few of competitors |? Better products from other official stores | |? Fan base growing rapidly |? Other sports led to customer segmentation | Figure 4: SWOT analysis for NBAstore-eu 3. 0 Conclusion The report has analysis the current problems for NBAstore-eu. The principal problems are products, prices and promotion. The intent and purpose of set up a NBAstore for European are great, but those problems make NBAstore-eu have a colossal mismatch to the expectation of customers. The types of products there are much fewer than expectation, many customers can’t get what they want from the NBAstore-eu. The prices there are not fair to the customers in Europe. The prices there are more expensive than other NBA stores. That means if the customers are going to buy something in NBAstore-eu, they need to pay more money and get fewer options. Moreover, the promotion intensity of NBAstore-eu is not as good as others. In general, these three big problems led a huge discrepancy to the expectation of customers. If those problems can’t be solved, there will be a giant mess for NBAstore-eu. The report has also used SWOT analysis, the results show that the NBAstore-eu not only have some drawbacks, but also have some strengths, opportunities and threats. The shorter shipping time is the core strengths for NBAstore-eu for sure, and the products have guaranteed quality. As the Europe is a huge explorable market with an increasing number of fans, it is a big opportunity for NBAstore-eu to occupy the market. Besides, NBAstore-eu have some threats from the retails in europe, such as sellers on ebay, and other sports will segment the market, that’s also a threat. 4. 0 Recommendations As the intent and purpose of set up NBAstore-eu is providing excellent services and products for customers in Europe. In order to give European customers chance to buy products with minor time and the shipping fee. The expectation of customers is the same as the aiming of NBAstore-eu. As a matter of fact, the NBAstore-eu provide few products and more expensive prices than purpose. In order to solve the problem of products, NBAstore-eu need to import more products. As jerseys are the major commodities for NBA stores, first of all, NBAstore-eu should import more jerseys, specially the jerseys for European players, such as the missing one of Loul Deng. NBAstore-eu as a branch of NBAstore, the amount of products there are no need as much as the flagship, but the jerseys of famous players is still needed, just don’t miss the products for those all-star players though, that can reach the expectation of customers. Second, NBAstore-eu need to import products which are selling well in the NBAstore. Such as new style jerseys, and those hot swingman jerseys. The styles of jerseys in NBAstore-eu are fewer, so NBAstore-eu need some more styles of jerseys in order to create additional profit. NBAstore-eu need to import more swingman jerseys than replica jerseys, because swingman jerseys are more admired than replica jerseys. Third, NBAstore-eu need to offer more options for customers to customize their jerseys or t-shirts. For personal, some customers may want their own name and number on their favourite jerseys, customize products also can be a wise choice as a special gift. Meanwhile, some sport teams may need the fashion jersey of NBA teams as their team jersey, so customize jersey may become their choice. Furthermore, some fans may like to have a NBA team t-shirt with their own name on it, that’s also opportunities for NBAstore-eu to gain more profits. The price issue is also a barrier for NBAstore-eu to reach the expectation of customers. As Figure2 shows, the prices in NBAstore-eu are extremely expensive than NBAstore. There is approximately ? 8 differential for a replica jersey, ? 9 differential for a swingman jersey and ? 21 differential for a customize replica jersey. Considering the international tax fee, for customers in the UK to buy one swingman jersey from NBAstore, the international handling fee is about $20 (See figure5), it is about 22% as the price of the products for retail. Despite the fact that the international handling fee is existing, but the price there is just 122% or more as the price of products in NBAstore. It’s no doubt the international shipping fee is expensive, but one of the aiming of NBAstore-eu is to provide short shipping time and products with cheaper shipping fee. For customers in the UK to purchase some something from NBAstore-eu, they still need to pay ? 4. 95 for standard delivery or ? 6. 95 for express delivery. The conclusion is the price in NBAstore-eu is higher than customers’ expectation, the NBAstore-eu need to reduce the price. The international tax and shipping fee are two factors that can’t be ignored, but in China, the prices in NBAstore-cn are still cheaper than NBAstore-eu. The price in NBAstore-cn can be a worthwhile indicative price for NBAstore-eu to reach the expectation of customers. [pic] Figure 5: Price details for purchasing a swingman jersey from NBAstore for customers in UK. (Sources from: store. nba. com) NBAstore-eu has just set up for more than three months, it’s a quite new branch in Europe. Promotion is an essential element in the marketing mix. Its a tool used by businesses, both large and small, to inform, persuade and remind customers about the products and services they have to offer. Without business promotion, companies would be stagnant and lack substantial growth because their brands would have low visibility in the market (Miranda, 2012). Promotion can help an organization: ? Increases Awareness ? Increases Product Knowledge and Preference Increases Retailers ? Increases Sales As a new branch, NBAstore-eu need those benefits. Basing on the current situation, the promotion intensity of NBAstore-eu is low, so NBAstore-eu need make reinforce the intensity of promotion. For example, NBAstore-eu can deliver more advertisements through more media in order to increase awareness. Then, NBAstore-eu can provide discounts on festival days to attract more customers, make sure the intensity of discount is not lower than NBAstore. Good promotion also can help NBAstore-eu to get the opportunities, mentioned on SWOT analysis, occupy the European market. Reference List: Daisy Caton-Jones. (2007). NBA fans in a London sports bar watch the Bulls beat the Heat on Sunday. [Online]http://sports. espn. go. com/nba/playoffs2007/news/story? id=2854150 [Accessed 3rd Jan, 2013] Gartner, Inc. (2010). Gartner Research. [Online]http://www. gartner. com/technology/research. jsp [Accessed 5th Dec, 2010]. Ian Whittell. (2007). Fans in Europe tune in for NBA action [Online]http://sports. espn. go. com/nba/playoffs2007/news/story? id=2854150 [Accessed 3rd Jan, 2013] Miranda Brookins. (2012). Why Is Promotion Important for a Business? [online]http://www. ehow. com/about_7221403_promotion-important-business_. html [Accessed 3rd Jan, 2013] Peters, T. (1987). Thriving on Chaos: Handbook for a Management Revolution. London: Pan, p. 43. R. B. Woodruff, E. R. Cadotte and R. L. Jenkins. (1987). ‘Expectations and norms in models of consumer satisfaction’, Journal of Marketing Research 24, pp. 305–14. Salzberg, Charles. (1998). From Set Shot to Slam Dunk. New York: McGraw-Hill. p. 203. ISBN 978-0-8032-9250-5. Appendix: (Interview of a basketball fan who always wearing NBA jerseys and plays basketball in Gloucester) Researcher: Do you know there is a new NBA store launched for European customers recently? Fan: Yes, but I haven’t bought anything from there yet. All the jerseys I got are brought from ebay or NBAstore. Researcher: Why don’t you try NBAstore-eu? That store are aiming to provide products for European customers. Fan: I have viewed the website several times, but I didn’t find something I’d like to buy. I’d like to buy a Luol Deng jersey recently, but I can’t find it on NBAstore-eu. I think the products there are scarce, and the styles of products there are out of fashion. There are not many options, maybe that store didn’t import new products very often. Researcher: If you buy jerseys from NBAstore, that will charge you a lot of shipping fee and tax fee, right? Fan: Yes, absolutely. Regardless of the fact that, I prefer to pay a little more to get what I really want. Researcher: Do you ever think about to buy something from NBAstore-eu? You can pay a little delivery fee and get the products in shorter time. Fan: No, the prices there are expensive. I don’t know why, much expensive than the standard price in US. I rather to buy something from ebay, that also will charge me a little delivery fee and shorter time. Researcher: But the products from sellers on ebay are having no assured quality, how about if you buy something that is fake? Fan: I don’t worry about that, the major items I’d like to buy are jerseys, and I have the experience, I know how to identify whether the jersey is authentic or not. Researcher: What kind of jersey do you prefer? Swingman or replica? Fan: I prefer swingman jerseys, because replica jerseys are for those people who don’t care about basketball and just like to wear it when they go to sleep, and a true baller or people that care about their swagger would never even wear a replica jersey. Also, even though the swingman is a little bit expensive than replica jersey, but the quality is much more better. Researcher: How do you think the promotion of NBAstore-eu? Fan: I don’t know. Probably it is a poor effort, I haven’t seen much advertisement of it. The way why I know NBAstore-eu is because I’m a member of NBAstore, and I received a e-mail from NBAstore to notice me that. Researcher: If NBAstore-eu can provide more refined products with smart